All industries
Retail

Retail Direct Mail Marketing

Reconnect with lapsed buyers and announce store-level events with mail that complements your email and paid social. Great for regional chains and franchise networks.

Why direct mail

Why Direct Mail for Retail

Tangible mail earns attention in crowded markets. Here is how teams like yours use it to grow.

Household targeting using your customer file or modeled prospect lists.
Flyers and postcards showcase SKUs, promotions, and limited stock.
QR bridges to mobile commerce and curbside pickup flows.
Digital retargeting matches mailed households for sustained frequency.
SMS or email follow-ups after delivery recover abandoned carts and visits.
Print-on-demand portals keep franchise creative consistent store-to-store.
Omnichannel
Mail + digital surround
Lift
Measured store & site visits
Franchise
Centralized brand portals
Data
Modeled & first-party lists
Our weekend events used to live only in email. Adding a postcard layer filled the store-especially for customers who hadn't opened an email in months.

Amelia Frost, Head of Retail Marketing
Harbour Goods Co.

Playbook

Typical campaign

Illustrative scope-your account manager will tailor format, audience, and volume to your goals.

VIP weekend + member early access

Retailers mail a postcard or mini-catalog to loyalty segments and lookalikes, promote in-store-only SKUs, and trigger SMS reminders on delivery day.

Format
Folded self-mailer or postcard with QR
Typical volume
15,000–75,000 pieces per event
Get Started

Ready to Launch Your Campaign?

Stop losing customers to competitors with better marketing. Get a free, no-obligation quote and start reaching Canadian homeowners this week.

Delivered viaCanada Post