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Fitness
Fitness & Gym Direct Mail
Cut through app notifications with tangible mail. Direct mail excels for grand openings, trial passes, and re-engaging members who have paused memberships.
Why direct mail
Why Direct Mail for Fitness
Tangible mail earns attention in crowded markets. Here is how teams like yours use it to grow.
High-impact postcard creative showcases your space, trainers, and offers.
Radius mail around new studios captures dense urban and suburban demand.
Limited-time trials and founding-member pricing create urgency.
QR codes drive instant mobile sign-ups and class bookings.
Win-back lists from your CRM pair with variable offers by tenure.
Retargeting keeps your brand visible after the mail moment.
Services
Recommended services
Mix and match these offerings-we handle design, data, print, postage, and tracking as one team.
4.0%
Trial sign-up rate
Launch
Grand opening plays
QR
Instant mobile join
Test
Creative A/B options
We A/B tested two postcard designs for our second location. The winner filled intro classes in three weeks-clear data we reused for digital too.
Jordan Ellis, Co-Founder
Forge Athletics
Playbook
Typical campaign
Illustrative scope-your account manager will tailor format, audience, and volume to your goals.
Founding member rate + free intro class
Studios saturate nearby routes or mail modeled prospects, promote a time-limited join offer, and split-test creative to optimize cost per join.
- Format
- 5.5x8.5 or 6x11 postcard
- Typical volume
- 10,000–30,000 homes around new sites
Get Started
Ready to Launch Your Campaign?
Stop losing customers to competitors with better marketing. Get a free, no-obligation quote and start reaching Canadian homeowners this week.
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