How Personalization is Transforming Direct Mail

The Power of Personal

Studies show that personalized mail generates 30-50% higher response rates than generic static mail. When someone sees their name and a relevant offer, they pay attention.

What Can Be Personalized?

• Recipient name and address
• Unique offers based on purchase history
• Localized images and messaging
• Personalized QR codes
• Custom URLs (PURLs)
• Variable imagery based on demographics

Getting Started

Start simple with name personalization, then advance to conditional content blocks that change based on recipient data. Our variable data printing service handles all the complexity for you.