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Direct Mail for Real Estate: Strategies That Generate Listings
Patricia Nguyen· Industry Specialist
Why Real Estate Loves Direct Mail
In real estate, local presence is everything. Direct mail puts your name in front of homeowners in your farm area consistently, building the recognition that generates listings.
Top Strategies
- Just Listed / Just Sold postcards
- Market update mailers with local stats
- Neighbourhood farming campaigns
- Open house invitations
- Drip campaigns for expired listings
Targeting Tips
Target by home value, length of ownership, and neighbourhood. New homeowners and long-term owners (10+ years) respond to different messaging.
real-estatepostcardsfarminglistings