ROI
312%
New Listings
23
Response rate
4.2%
Pieces delivered
15,000
Context
The Challenge
Greenwood Realty needed to increase their listing pipeline in a competitive Toronto market. Digital advertising costs were rising and leads were low quality.
Execution
Our Solution
We designed a series of Just Sold postcards targeting homeowners in high-value neighbourhoods. Using variable data printing, each postcard featured the nearest recent sale with personalized neighbourhood stats. A 3-touch drip campaign ensured consistent presence.
Outcomes
The Results
Over 6 months, the campaign generated 47 new listing appointments, 23 signed listings, and an estimated $2.3M in commission revenue. The response rate averaged 4.2% - well above the industry average of 2.7%.
Tags
real-estatepostcardsdrip-campaign