ROI
1,900%
New Patients
214
Response rate
3.1%
Pieces delivered
25,000
Context
The Challenge
A new dental practice needed to build a patient base quickly in a competitive suburban market with multiple established competitors.
Execution
Our Solution
We created a Neighbourhood Mail campaign targeting 25,000 households within a 5km radius. Bold postcard designs featured a new patient special offer with QR code tracking. A follow-up mailing went out 3 weeks later.
Outcomes
The Results
The two-touch campaign generated 214 new patient appointments within 8 weeks. QR code scans showed a 3.1% scan rate, and the dedicated landing page converted at 28%. Total campaign cost was under $9,000 for an estimated patient lifetime value exceeding $180,000.
Tags
dentalneighbourhood-mailQR-tracking