ROI
445%
Response rate
5.8%
Event Attendees
312
Pieces delivered
12,000
Context
The Challenge
AutoNation's annual sales events were seeing declining attendance despite increased digital ad spend. They needed a way to break through the noise.
Execution
Our Solution
We combined oversized postcards with digital retargeting. Mailing addresses were matched to online profiles, and recipients saw coordinated Facebook and Google ads 3 days before and after receiving mail. Each piece had a unique QR code linking to an RSVP page.
Outcomes
The Results
Sales event attendance doubled year-over-year. The mail + digital combination produced a 5.8% response rate compared to 2.1% for mail-only in previous years. 67% of attendees who purchased cited the postcard as their first touchpoint.
Tags
automotiveretargetingmulti-channel